Snoop Dogg May Be Releasing His Own Food Line Soon — And It’s Probably Exactly What You’re Thinking

Carlos Matias
Carlos Matias
Carlos Matias lives in the Bronx, NY. The only thing he enjoys more than food and writing is weaving the two together. And empanadas. He recently released his debut picture book, Emergency Quarters.
published Jan 14, 2022
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AUGUST 20: Snoop Dogg at STARZ Madison Square Garden "Power" Season 6 Red Carpet Premiere, Concert, and Party on August 20, 2019 in New York City.
Credit: Getty Images/ Jamie McCarthy / Staff

Snoop Dogg is about to drop it like it’s hot … dogs, that is. The West Coast rap legend is going from Grammys to “glizzies” and might have some big plans for the phrase “Snoop Doggs.” According to Billboard, the Grammy-winning rapper and impresario had his attorneys file an application to trademark the name with the intention of using it for “Food including hot dogs, hot dog sausages, sausages, turkey sausages, [and] vegetarian sausages.”

“Snoop Doggs” is only the rapper’s latest in a long line of food and beverage business ventures. In 2018, the multi-talented star released his very own cookbook, gave new meaning to his popular ’90s hit “Gin and Juice” song with the release of Indoggo Gin liquor in 2020, and even released a Snoop Cali Red wine with 19 Crimes.

His interest in food, however, goes way back, appearing on the Martha Stewart Show in 2008. Since then, the two have become close friends and have made numerous television appearances together — even judging their own Halloween food cooking show last year. As a result, it seems as if his BFF’s business acumen has rubbed off on him, so naturally, a hot dog product line is a sensible next step. 

But this isn’t the rapper’s first foray into the hot dog business. Back in 2016, Snoop Dogg appeared in a Burger King employee training video to help create buzz over their limited-time Grilled Dogs hot dogs. 

At the moment, there is very little information on the rapper’s plans for “Snoop Doggs,” so no one knows when or if they’ll even hit the shelves. Until then, I’ll be jamming out to his greatest hits and making my own hot dogs to hold me over.