Trader Joe’s Is Now Selling Its Famous $8 Bag In a Stunning New Color — and Shoppers “Need It Now”

Trader Joe’s bags are currently having a moment. From the newly popular mini tote that shoppers are buying in handfuls, to customizing totes with iron-on patches and embroidery and pins, it seems a TJ’s bag is the hottest new accessory for spring. And now shoppers have another Trader Joe’s bag they can add to their collection: a periwinkle insulated tote.

Priced at $7.99, this new periwinkle purple bag comes in their usual size, holding eight pounds of your frozen and refrigerated groceries. The inside has white insulation and a small mesh pocket for easy-to-grab items, like that last minute bag of lemon animal crackers you tossed in your cart while waiting to check out.

Rumors are also circulating that the colored insulated totes will soon be offered in a mini size. After the popularity of their mini canvas tote launch, can you blame the store for capitalizing on the mini craze and offering more options for bag-obsessed shoppers? We just hope the much-anticipated mini insulated totes also come in this gorgeous periwinkle color, perfect for carrying your lunch!

Overrun with too many reusable bags? We get it; with so many retailers offering reusable bags to make your shopping experience a little more environmentally friendly, it can be difficult to justify adding another tote bag to your collection. But maybe the release of this new Trader Joe’s bag will be your excuse to finally cull through all of your totes and decide what you really want to keep, while simultaneously creating the space for the tote bags you really want to own.

Once you have your hands on one of these gorgeous periwinkle totes, you might as well stock up on all of the frozen foods that you love now that you have the proper way to transport them — especially if it means snagging a few of the best Trader Joe’s desserts of all time.