Martha Stewart Strips Down for New Green Mountain Coffee Roasters Campaign

Ashley Abramson
Ashley Abramson
Ashley Abramson is a writer-mom hybrid in Minneapolis, MN. Her work, mostly focused on health, psychology, and parenting, has been featured in the Washington Post, New York Times, Allure, and more. She lives in the Minneapolis suburbs with her husband and two young sons.
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published Sep 9, 2022
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Martha Stewart for Green Mountain Coffee Roasters
Credit: Martha Stewart for Green Mountain Coffee Roasters

Green Mountain Coffee Roasters recently released its fall flavor lineup — which is now stripped of any artificial flavorings — and to celebrate, brand partner Martha Stewart did a bit of stripping of her own. You heard us correctly: the 81-year-old businesswoman posed in a recent Instagram campaign for the coffee brand wearing an apron and nothing else. 

This, of course, is far from Martha’s first time in front of the camera. Before her decades of gracing Martha Stewart Living magazine covers, the lifestyle expert did a stint as a model —and she told People magazine a few of her gigs didn’t exactly involve clothes.

Fast forward to 2022, and Martha says while she was confident for the sultry Green Mountain Coffee shoot (she tries to stay in shape with exercise), she definitely entertained some doubts. “I thought, ‘Oh gosh, am I going to look good enough?'” she admitted.

Not only did Martha end up looking amazing, but the domestic diva did it all for a good cause. Green Mountain Coffee Roasters’ fall lineup includes flavors like pumpkin spice, maple pecan, and dark chocolate hazelnut — all of which are made without any artificial flavors. 

Looking for other tasty coffee to try at home? Check out this jitter-free mushroom coffee powder and, for an extra buzz, any of these editor-approved cold brews. Cheers!

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