Trader Joe's Cauliflower Rice Is So Popular There's Now a Ration

Trader Joe's Cauliflower Rice Is So Popular There's Now a Ration

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Susmita Baral
Jul 13, 2017
Trader Joe's riced broccoli and cauliflower
(Image credit: Trader Joe's)

Cauliflower "rice" is so popular at Trader Joe's that select locations have placed a limit on how many you can buy. The low-carb alternative to traditional rice is being rationed — customers can purchase two cauliflower rice bags a day — at two locations in the Northeast: South Orange, NJ, and Fairfield, CT. While the former establishment told Well + Good a cap is in effect, the latter said they are not "actively enforcing" the ration.

Trader Joe's retails a 15-ounce bag of riced cauliflower for $2.49 and they sell riced broccoli — no news of a ration here — as well. The affordable grocer previously revealed that they use leftover stems to create riced vegetables.

"To make the best riced version of these cruciferous veggies, we've used primarily stems," explains the company in a post. "Their firmer texture is significantly better for ricing; it retains its crunchiness, and results in a bit more 'bite' when cooked. And their flavor is much milder than that of florets, which actually makes it more rice-y. Of course, there are florets in the mix as well, but the stems are in the majority."

Cauliflower rice has been having a moment since 2015, after it became a trendy alternative for traditional rice. It's a clever way to incorporate more vegetables while cutting carbs, if that's what you're looking to do.

It's also super easy to make at home and essentially only requires the vegetable and a reliable food processor. So if your local Trader Joe's is enforcing a ration, or you don't have the retailer near you, then you can always take a stab at making it yourself.

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