This New Startup Aims to Help You Find Cheaper Groceries

Renae Wilson
Renae Wilson
Originally from South Carolina with family roots in East Texas, Renae has been based in Brooklyn for 13 years. A U.S. Navy vet, Renae used her Montgomery GI Bill to fund her culinary & pastry education at the Institute of Culinary Education in New York. Graduating in 2015, she…read more
published Mar 8, 2022
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Credit: Bijou Karman

Here at Kitchn, we’re no strangers to discussing different ways to save money while shopping online, and even know a thing or two about shopping on a budget. With so many facing food insecurity in the United States, many of us know firsthand that these tips can go a really long way. Personally, I can’t help but get excited when new ways to address the problem come along — especially when the resolution is rooted in tech.

Though I’m no stranger to web extensions like Honey.com which crawls the web searching for coupons to help save, there’s a one-stop-shop platform that’s new to the game and it has my attention.

Ziscuit, a Black-founded startup, gives its users the opportunity to enter their grocery list online and find the cheapest total for their bill. Aimed largely at food desert areas, Ziscuit uses the same search engine technology as Honey, Kayak, or The Zebra to give its users big savings and deals on groceries. Ziscuit will not only take into account your typical grocery stores such as Publix or Food Lion, but stores like Dollar General and Walmart are also included in the search. 

Initial rollouts for the new platform can be found in zip codes where food insecurity is more prevalent — like areas surrounding Atlanta, Georgia. For many shoppers, this innovative new platform could not come at a better time as the costs of food and gas continue to rise.

Though I was already sold with the fact the Ziscuit is designed to help me save a few bucks while shopping for my groceries, the fact that its founder is Black, makes it even more special for me. Mark Peterson, creator of Ziscuit, drew from his experiences growing up in Selma, Alabama where his mother worked tirelessly to keep food on their family table that was within their means. 

If you’re looking to learn more about Ziscuit, visit their website here. And, if you’re looking for more small grocery brands to add to your list at checkout, this roundup will give you a good place to start.