Instagramming Your Food Might Actually Make It Taste Better

(Image credit: Emma Christensen)

We’ve all been out to brunch and had that moment when our food comes, the light is streaming in through the open window, and you just need to get that perfect shot for Instagram. You awkwardly pull out your phone, and try to quickly snap a shot overhead hoping your friends don’t notice. But of course they notice. And then one of your friends rolls her eyes and makes some remark about social media being the end of humanity.

Well, too bad for that friend: Taking a photo of your food might actually make it taste better. You’re just doing yourself a favor.

A recent study published in the Journal of Consumer Marketing claims that Instagramming your food makes it taste better. By briefly delaying the act of eating a meal, you appreciate what’s in front of you more, so that when you finally do eat, the food is that much more enjoyable.

The only catch in the study is that this delay works better with indulgent foods, like grilled cheese sandwiches, pizzas, and lots of doughnuts. Your green kale smoothie will taste more or less the same with or without Instagram.