One of the best things to do when walking down the aisles of a wholesale retailer like Costco or Sam's Club is to try all the samples. Oh, you want some cheese? Here you go! Oh, you'd like to try that new drink on sale? No problem! This offers consumers a risk-free way of trying new products without having to make a purchase they'll potentially later regret. For the retailer, it introduces consumers to a new item they can buy, which can possibly increase sales.
Sam's Club is taking the old concept and giving it a new twist with e-sampling.
This modern take on food sampling is available for a limited time starting April 10. Shoppers will get six to eight online samples in the "Taste & Tips Sampler Bag," which is complimentary with any purchase on SamsClub.com through April 30. The bag is available until supplies last, so don't expect it to be around on the last day.
Keeping the month's holiday in mind, Sam's Club's samples for April will be delivered in an Easter-themed reusable tote bag. Inside, there will be a coupon for a free hot dog from the Sam's Club Cafe. As for the items in the bag, there will be Road Crew Crunch, Honest Kids Fruit Drinks, Perrier sparkling water, Santa Barbara Bars, Pretzel Crisps, and goodnessknows snack squares.
If the response is positive, e-sampling could be a permanent fixture at Sam's Club.
"This spring sampler is the latest example of how we are always looking to increase the value of membership at Sam's Club," says Tara Raddohl, senior director of Sam's Club's corporate communications, in a statement. "We're looking forward to hearing feedback from our members on this exciting new program and will confirm its continuation based on that response."
The idea is clever, making us wonder why other retailers haven't opted for a free sample bag similar to beauty boxes or snack boxes.