Would You Drink Coffee Out of an Ice Cream Cone?

Are you ready to trade in your Thermos or paper cup for a waffle cone? The Grind Coffee Company, a coffee shop based in South Africa, has engineered a waffle cone that is made to hold coffee. The resulting product is called #coffeeinacone and it’s taking over Instagram.

Have you ever tried drinking coffee out of an ice cream cone before? It looks nice at first, but it quickly becomes a hot mess. That’s why #coffeeinacone uses a special chocolate layer that keeps the coffee from leaking out of the cone. Apparently this will give you a full 10 minutes to photograph and enjoy your coffee before things start to get soft.

Dayne Levinrad, the brainchild behind #coffeeinacone and a barista for The Grind Coffee Company, explains that the success of his invention is due to social media. In fact, the tagline of the whole company is “The World’s Most Instagrammable Coffee.” Apparently over 15 million people across social media are interacting with #coffeeinacone.

While #coffeeinacone looks like it’s only available in Johannesburg right now, according to Extra Crispy they expect to be distributing to coffee shops in France in the near future.