Williams-Sonoma Gets into the Meal Kit Delivery Business
Williams-Sonoma is getting into the ever-booming meal kit delivery business. The company announced that it is partnering with San Francisco-based company Sun Basket, which specializes in organic, non-GMO meal kits. The meal kits will be available online for purchase, but not available in stores.
As of today, you can buy a co-branded meal kit from Williams-Sonoma online. You can specialize your meal kit for many dietary restrictions (vegetarian, Paleo, gluten-free) and determine length of subscription (one to four weeks). One week’s worth of meal kits will get you three meals for two, four, or six people. The meals will cost roughly $11.49 per person.
The first time you order one of these meal kits through Williams-Sonoma, they will send you a bonus package of tools you might need to make your meal. These tools include things like a microplane, a lemon juicer, and steel tongs. Every week the meal kit selection will also include one of Williams-Sonoma’s most popular recipes.
This new partnership comes after the announcement last week that Whole Foods has partnered with Purple Carrot. It’s interesting to see these larger food companies — grocery and home goods — attempt to get in on the rise of meal kit delivery services. Even thought the market might seem saturated at this point, the burgeoning market suggests otherwise.
Try it now: Williams-Sonoma Presents Sun Basket