Why Cereal Is Still America’s Favorite Breakfast Food
Why is it that so many Americans start the day with a bowlful of cereal?
According to Serious Eats, we have one man to thank: Dr. John Harvey Kellogg. Kellogg ran the Battle Creek Sanitarium, a wellness resort in Michigan, and advocated for a vegetarian diet — heavy on nuts and grains.
But Kellogg wasn’t the first to bring a ready-to-eat cereal to market; that honor goes to C.W. Post, a former patient at Kellogg’s sanitarium. Post introduced the world to Grape Nuts, and started a long tradition of competition between the two brands for a share of your breakfast table.
Visit Serious Eats for a more in-depth look at just how breakfast cereal became such an American staple.
→ Read more: How Cereal Became the Quintessential American Breakfast from Serious Eats