Why Are Millennials So Obsessed With Food?

published Aug 18, 2015
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Young people aren’t just into food, says author Eve Turow — they’re obsessed with it. Exhibit A? Instagram, she says in this interview with The Atlantic.

Is the current crowd of twenty-somethings truly the most food-obsessed of all time?

Eve Turow is the author of the recent book A Taste of Generation Yum: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs, and Microbrews Will Make or Break the Future of Food, and her argument is that the present generation of under-35s have not only grown to expect new levels of quality in the flavor and quality of their food, but may be the largest driving force in pressuring food companies to have higher standards.

This is a persuasive argument, although am I the only to feel a little weary of calling Brooklyn as Exhibit B in all things Millennial? This is a big country, and Millennials are not one-size-fits-all. To her credit, Turow addresses the question of different socioeconomic situations with respect to young people’s relationship with food. I appreciated this quote:

I think that there could be another, entirely different book written about Millennials who don’t know where their next meal is coming from, because there are plenty of them in the United States and that’s something that I’m hoping that we as a generation are going to start addressing—issues in food policy and food security and food distribution.

Have you read this book? Any thoughts?

Read more: Why Are Millennials So Obsessed With Food? from The Atlantic