Whole Foods Just Launched New Groceries, and They Clearly Have Keto on the Brain

Lauren Masur
Lauren Masur
Lauren was the Groceries Editor for Kitchn.
updated May 24, 2019
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
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Whether you’re trying out the keto diet or just curious about what the heck keto is, Whole Foods is definitely the grocery store to shop at right now. Judging by the grocer’s choice of new releases this February, they’re betting big on keto in hopes that their shoppers are too. Rest assured that not all of their new items fall under the keto umbrella. We gave eight of their new items a try and here’s what we thought.

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1. Koia Plant-Based Keto Beverages, $5 for 12 ounces

Whole Foods is presenting these protein-packed keto-friendly drinks as dessert beverages, and they’re definitely dessert-y. For reference, they have the same viscosity of, say, a Nesquik chocolate milk, or bottled Starbucks frap. But for something that has only 3 grams of sugar, these are extremely sweet, thanks to the addition of monk fruit sweetener. As far as flavors go, the chocolate brownie flavor takes the cake (sorry, cake batter).

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2. Quinn Snacks Gluten-Free Filled Pretzels, $5.50 for 6.5 ounces

Fans of chocolate-covered pretzels will love these chocolate-STUFFED pretzels from Quinn snacks. You get the salty/sweet combo without getting chocolate all over your fingers. They also have peanut butter-filled pretzels, if you’re into that sort of thing (which, let’s be real, who isn’t?).

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3. Rao’s Alfredo Sauce, $5 for 15 ounces

This is not keto, but we’re fine with that. For a restaurant-quality Alfredo sauce (and no, we don’t mean Olive Garden), leave it to Rao’s. They already make our favorite tomato sauce, so of course their creamy Alfredo is also tops. This black pepper-flecked cream sauce will turn regular ol’ pasta night into a fancy-feeling treat.

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4. Love Good Fats Keto-Friendly Nutrition Bars, $2.50 each

On the outside, these chocolate-covered fat bars look like candy bars, but on the inside, they’re a fluffy keto concoction with an almost Coke-Zero-esque aftertaste (all credit to Stevia for this one). For a diet that severely limits sugar intake, these keto snacks are surprisingly sweet.

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5. Dang Plant-Based Keto-Friendly Bars, $2.50 each

If you’re choosing between Love Good Fats Keto-Friendly bars or these Dang ones, we recommend the former. These omit the outside layer of chocolate and are pretty crumbly. If you do choose to go with Dang, however, the lemon matcha flavor is a surprising bright spot.

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6. Just Date Syrup, $8 for 8.8 ounces

Just like its name suggests, this syrup is made exclusively from medjool dates. That’s it! If you’re looking for alternative sweeteners to add to tea or coffee that are not agave, maple syrup, or honey, you’ll like this mild paste. Also, not keto.

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7. Nature’s Path Nut Butter Bars, $4 for five bars

Do you like Almond Joy bars? If you do, these coconut cashew bars are the next best thing. They also come in Pumpkin Seed & Sunflower Butter, and Pretzel and Peanut Butter. We recommend keeping one of these in your bag at all times.

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8. RightRice, $4 for a 7-ounce pouch

These “rice” pouches (invented by the founder of PopChips) are made with lentil, chickpea, and pea flour, so they’re loaded with vegetables. They’re launching at Whole Foods nationwide this month. The best part? RightRice cooks in 12 minutes (nearly half the time of regular rice). Sounds like the right choice to us.

Have you found anything new and interesting at Whole Foods lately? Tell us about it in the comments below!