Whole Foods’ Annual Beauty Sale Is Finally Here (You Can Get $100 Beauty Bags for $20!)

updated Apr 30, 2019
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(Image credit: Courtesy of Whole Foods)

Looking good enough to eat is more “creepy compliment” than actual goal, but that is less the case when talking about Whole Foods’ beauty products. The grocery store applies some of the same standards of “natural” to its beauty supplies as it does to its food, which means that — as per the old “Whole Paycheck” nickname — they can often be a bit spendy. But starting today you can get 25 percent off of all beauty products as part of its Fifth Annual Beauty Week Sale. Yup, every single item in the entire section is on sale — and even more so if you’re an Amazon Prime member, because that gets you an additional 10% off.

While the Beauty Week Sale runs from March 27 to April 2, if you’re really into the natural beauty product scene — or just really into great deals — you’ll want to get there early on March 29th, the first day that they’ll be offering $20 “Beauty Bags,” a selection of the latest and greatest, as well as favorite classic products. The bags come in All-Day Beautiful or Self-Care Sunday, and are valued at $100 each. Not such a bad little extra to pick up on your way to the cash register.

While we don’t know yet what exactly will be in the bag, the image the store is showing pictures brands like Weleda, Acure, Alba Bontanica, and Yes to Tomatoes. We also know what won’t be in the bag: part of the chain’s commitment to “the finest, high-quality beauty, hair, and body care products,” means that they keep a running list of more than 100 ingredients they don’t allow in what they sell: BHA, microbeads, and ammonia, for example. So whatever comes in the bag, might not be quite good enough to eat, at least you know it’s good enough to be on your skin.