Trader Joe's Peppermint Joe-Joe's Are Insanely Popular. Why?

Trader Joe's Peppermint Joe-Joe's Are Insanely Popular. Why?

E26696fec847e31e04a1b4c24d9fc9cf2f20560a
Ariel Knutson
Dec 2, 2014
(Image credit: @christensenemma)

Amidst the chatter of Thanksgiving recipes and table decorations, a low hum has been traveling across food media the last couple weeks. At first I noticed a couple mentions it on Instagram, and then Twitter seemed to pick it up and carry on the excitement. That's right, Trader Joe's peppermint Joe-Joe's are back in store for the holiday season. Have you tried these cookies?

What Are Peppermint Joe-Joe's?

Trader Joe's Joe-Joe's are basically Oreos. They make a variety of different flavors, some of which are seasonal. The peppermint Joe-Joe's are technically called "Candy Cane Joe-Joe's" and are sold around the holiday season. There are the plain variety, and also cookies that are covered in dark chocolate and sprinkled with candy cane pieces.

In a post I wrote earlier this year, you can see that Joe-Joe's cookies were the third most popular product at Trader Joe's. Peppermint Joe-Joe's, however, seem to be the only ones with a cult-like status. There is even a Facebook page dedicated to their glory indicating that they are "the best cookie ever."

Let's Check Out This Hype

Obviously after all the hype I needed to actually try these cookies to see if they lived up to their reputation. As expected, I think the Candy Cane Joe-Joe's are a really good cookie. They taste like Oreos, but they have tiny shards of candy cane embedded in the cream of the cookie, which gives the whole treat a welcome, subtle crunch. The peppermint flavor was not overbearing. You could definitely eat a lot of these in one sitting without realizing what you're doing.

The Dark Chocolate Candy Cane Joe-Joe's, on the other hand, were a bit much for me. They were good, but maybe a little too sweet due to the extra chocolate (and there was a lot of chocolate covering these cookies). I might have been in the minority, however, because our entire office happily gobbled the entire package up in a couple hours.

But, in the end, they're just a cookie. Do they deserve cult status and a Facebook page of their very own? Do discuss, please.

Kitchn supports our readers with carefully chosen product recommendations to improve life at home. You support us through our independently chosen links, many of which earn us a commission.
moving--truck moving--dates moving--dolly moving--house moving--cal Created with Sketch. moving--apt