What Do You See When You Look at This Reese’s Holiday Candy?
It seems like Reese’s Peanut Butter Cups come out with a new chocolate-peanut butter treat for every holiday. We know (and love) the pumpkins, and now we’re heading into the tree-themed candies. The only problem is that these new candies don’t exactly look like trees. What do you see when you look at these blobs of candy?
Consumers took to Twitter when the holiday trees were released to complain about their shape. In past years, the trees were more pointy and less blob-like. What gives this year? Reese’s responded with an #AllTreesAreBeautiful hashtag to encourage acceptance of the candies.
I’m personally all for these new, strange-looking holiday treats. It kinda feels like the tea leaves left at the bottom of a cup. What does this candy look like to you? How does it make you feel? It’s an ad campaign I can get behind.
→ Read more: Reese’s Holiday Candies Have an Attractiveness Problem from Refinery29