What Do Chocolate Experts Have Against Mast Brothers?
That’s the question Slate posed to a range of chocolate experts about Mast Brothers, the makers of popular and beautifully-packaged chocolate from Brooklyn and the fellows who have made “hipster bearded chocolatiers” an actual thing. But experts don’t think much of this artisan outfit — why?
The piece hits on a few interesting notes and themes in the current discussion of local and “artisanal” food production — is something better just because it’s local? Because it uses handcrafted techniques? What’s the relationship of experts to upstart enthusiasts and new makers?
I’m not the most in tune chocolate connoisseur so I’ll put it to you — take a read and see what you think!
→ Read more: Chocolate Experts Hate Mast Brothers from by Megan Giller at Slate