Watch This Pro Make Rainbow Bagels in Brooklyn

published Feb 3, 2016
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(Image credit: Insider)

Instagram is a breakfast-friendly place, so it makes sense that these colorful rainbow bagels from The Bagel Store would find stardom there.

You may have seen these beauties — the stuff of Lisa Frank’s breakfast dreams — crossing your feed late last year, but did you ever stop to wonder how the effect was achieved?

Lucky for us, Business Insider went behind the scenes at The Bagel Store in Brooklyn to get the inside scoop on Scott Rossillo’s colorful creation.

Watching these bagels come to life is mesmerizing — that schmear of funfetti frosting is such a wildly appropriate addition, and the dough looks so fun to play with. But what I really love about this is the staff’s genuine appreciation for their customers. Scott has been making these beauteous bagels for 2o years, and although you can tell they’re a lot of work to create, it’s evident it’s a labor of love!