These Ingenious Measuring Cups Solve Everyone’s Biggest Issue With The Kitchen Essentials

updated May 3, 2023
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Woman measuring flour in a measuring cup for batter, mixer and stainless steel bowl with wet ingredients, pyrex bowl with flour
Credit: Lauren Volo

Have you ever fumbled around in your kitchen drawers, looking for the 1/3 measuring cup only to grab the 1/4 version, with flour all over your hands and sugar covering your counters? No? Just me? Well, consider yourself lucky!

But for everyone else, I have some news you might want to hear: visual measuring cups and spoons. They’re exactly what they sound like: measuring tools in the shape of their measurement so you can see exactly what you’re grabbing instead of squinting at a tiny label or worse, a barely-there etching. Absolutely genius.

What’s So Great About the Welcome Industries Visual Measuring Cups?

I first came across these visual measuring cups on Twitter, and users collectively gasped and marveled over them. As someone who has zero patience when trying to follow a recipe to squint at regular measuring cups, I needed them ASAP.

The Welcome Industries Visual Measuring Cups include 1/4, 1/3, 1/2, and 1 cup measurements, while the measuring spoon version includes 1 tablespoon, 1 teaspoon, 1/2 teaspoon, and 1/4 teaspoon measurements. Both sets are dishwasher-safe, made in the U.S., and women-owned. Like most other measuring sets, the pieces nest within each other for space-saving storage and include a removable loop, too.

But what makes these measuring tools so unique are their shapes. Each measuring cup or spoon is shaped to denote their measurement so there’s little guesswork involved when you’re trying to follow a recipe, and makes it great for kids learning fractions and those with low vision as well.

If you’re not convinced that these measuring cups are truly game-changing, read this sweet review from an Amazon shopper: “I bought these for my mom who is legally blind. She can see well enough to know there is a measuring cup but not well enough to have any idea what size it is. These allow her to cook on her own (she has recipes memorized and also has an Alexa that will read them to her). It may seem small but this is huge for her. They are cool looking and all but the real gem here is the amount of help they offer to people who cannot read the tiny print on most measuring cups. If I ever see them in tablespoons I will be buying them for her as well.”

Buy: Welcome Industries Visual Measuring Cups, $24

Do you love these as much Amazon shoppers and Twitter users do? Discuss in the comments below!