Cheese-Scented Nail Polish Now Exists, and It’s Because of Velveeta

Abigail Abesamis Demarest
Abigail Abesamis Demarest
Abigail Abesamis Demarest is a freelance contributor for Apartment Therapy and The Kitchn. When she’s not writing she’s reading up on the latest wellness trends, teaching Zumba classes, or reading a book on the beach.
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published Jun 7, 2022
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Velveeta x Nails.inc
Credit: Velveeta

Last month, British nail polish company Nails.INC graced us with a collection of chocolate-scented nail polish inspired by Magnum ice cream bars and this month, they’re back with another food-inspired collaboration guaranteed to cause a full-out frenzy. Joining forces with Velveeta (yes, that Velveeta), lovers of both brands can get the perfect summer hue and — in case you were wondering — it definitely smells like cheese.

The Velveeta Pinkies Out Polish Collection has a cheese-scented nail polish duo and nail stickers. For the polishes, there’s a classic red shade comically named Finger Food and a yellow shade by the name of La Dolce Velveeta. Both colors come with Nails.INC’s patented wide-hugging brush, which makes for a smoother, easier application. The nail stickers are shaped like Velveeta shells and cheesy drips, and some even have phrases like “creamy” and “drip.”

“Velveeta is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish,” said Kelsey Rice, senior brand communications manager at the Kraft Heinz Company. “Our Velveeta Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living ‘La Dolce Velveeta’ by living pinkies out.”

If you’re interested in picking up the polishes or stickers, they’re available exclusively on Amazon and the Nails.INC website while supplies last. Now, of course, snapping a photo of your cheese-scented manicure with a gooey grilled cheese sandwich is optional, but we love a matching mani moment.