The Wildly Popular Kraft Mac & Cheese Ice Cream Is Back, and This Time It’s for Good

published Mar 11, 2022
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Kraft Mac & Cheese x Van Leeuwen Ice Cream
Credit: Van Leeuwen

In my experience, macaroni and cheese and ice cream are two beloved American dishes. But what if you put them together? You’d get a surprisingly popular combo that has had a hold on consumers for the last year. If you remember, back in 2021, Van Leeuwen — the Brooklyn-based ice cream company — made my whimsical childhood dreams come true by collaborating with Kraft on a unique macaroni and cheese ice cream. And now they’re back for another round of cheesy goodness. This time, though, it’s for good.

Beginning March 14, pints of Van Leeuwen’s Kraft Macaroni & Cheese-flavored ice cream are available nationwide at Walmart. The unique brand collaboration made a big splash last summer when the limited-edition flavor, packaged in signature bright blue, sold out in just an hour. If you missed your chance, consider this a brand-new day.

In addition to the bright orange flavor with a cheesy twist, Van Leeuwen is stocking six other flavors in Walmart stores, including Royal Wedding Cake inspired by Prince Harry and Meghan Markle’s lemon and elderflower tiered masterpiece, as well as a pizza-flavored option. Before you stick out your tongue (if you haven’t already at the mere mention of mac and cheese ice cream), check out the description: “Cream cheese and mozzarella ice cream with a tomato jam swirl and basil crust cookies.” I’d try it.

Van Leeuwen plans to stock this first rotation of flavors in Walmart stores for the next 10 weeks, with pints being priced at $4.98 each. While it’s unclear what will happen after that, there will likely be some changes to the flavor lineup for the summer season. That means if you have your heart set on some blue-box mac and cheese ice cream, it’s best to stock up now in case it disappears from shelves later this year.