While we're spending more money on coffee these days, it turns out that we're actually consuming less of it. And, it's in large part due to K-Cups.
These coffee pods don't get the vote of approval from the majority of Americans, but the sale of single-serve coffee machines continues to rise.
And, it's having an impact on coffee consumption. Instead of making a full or even half pot of coffee, many people are now sticking with making a single cup, brewing just what they intend to drink immediately, which has the benefit of reducing wasted coffee.
→ Read more: Americans Are Drinking Less Coffee Thanks to K-Cups from Eater