TV Watch: New High Fructose Corn Syrup Ads
Have you seen these new TV ads? The backlash against high fructose corn syrup is getting its own backlash from the Corn Refiners Association…
We’ve seen two ads so far. One involves two moms discussing HFCS over a jug of juice. The other has a couple debating the health risks of a popsicle (above). In both, the general script goes something like this (paraphrased):
Person 1: “You’re serving me a product with high fructose corn syrup? Haven’t you heard about that stuff?”
Person 2: “Heard what?”
Person 1: “You know…um…” (flummoxed)
Person 2: “That it’s made from corn, has the same calories as sugar, and is fine in moderation?”
It’s not exactly surprising that the corn folks would fight back, via advertising, given the bad rap that HFCS gets. And we’re not going to get on a soapbox about obesity or the environmental impact of growing corn—our beef with HFCS is that it’s largely found in processed foods with low nutritional value that we shouldn’t be eating much of anyway.
At the same time, these ads are pretty slick. Heck, we went to the website to check things out.
We’re just wondering who’s seen the ads and what you think. Are they playing in your town? Do you think they’ll change the conversation about high fructose corn syrup?
See the ads on You Tube:
And check out the ads’ website:
- Sweet Surprise, from the Corn Refiners Association
(Image: Corn Refiners Association, via You Tube)