Trader Joe’s Is Jumping on the Rosé Cider Trend Just in Time for Fall

August might seem a bit late to jump on one of the biggest summer beverage trends of the year, but Trader Joe’s thinks rosé cider has staying power. The grocery giant just released their own brand of rosé cider, even though fall is just on the horizon and Starbucks has already started shipping its Pumpkin Spice Lattes to stores.

Trader Joe’s new Henry Hotspur’s Hard Pressed for Rosé Cider is bright-pink and fizzy, as a rosé cider should be. It’s made by brewing Pacific Northwest apples with yeast to make hard cider, then mixing the cider with a carbonated tea made of rose petals and hibiscus flowers. Trader Joe’s says the combination results in a hard cider that’s dry and not too sweet, but with a floral finish. Most importantly, it is pink. Very pink.

As mentioned, rosé cider was arguably the biggest beverage trend of the year. After a long, harsh winter, people were so desperate to wear shorts and drink fizzy, fruity, pink things that when Angry Orchard announced their rosé cider in February, everybody was like, “Yes! Just pour it over my face and let me pretend it’s sunshine.”

Rosé cider is still tasty, but some of the novelty has worn off. The Aperol Spritz stole a lot of it’s limelight, and people are already starting to think about fall. But Trader Joe’s isn’t worried about being a Johnny-come-lately to the rosé trend, because this drink is also a cider, and cider is timeless.

“Aside from a brief respite during Prohibition … hard cider’s popularity has remained steadfast since the first English settlers brought it to America,” Trader Joe’s said.

Trader Joe’s is right, and autumn is peak hard cider season. This pink drink might look like it belongs under a summer parasol, but all those fermented Pacific Northwest apples mean it fits just as well alongside pumpkins and red leaves.

Will you try Trader Joe’s new rosé hard cider?