Trader Joe’s Just Launched a Line of Plant-Based Burgers

Isadora Baum
Isadora Baum
Isadora Baum is a freelance writer, content marketer, and author of 5-Minute Energy. She can't resist a good sample, a margarita, a new HIIT class, or an easy laugh. She writes for various magazines, such as Men's Health, Women's Health, Well+Good, LIVESTRONG, POPSUGAR, SELF, Health, Cooking Light, Eating Well, and more.
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updated Jan 23, 2020
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Credit: Trader Joe's

Plant-based meats — like veggie burgers, deli slices, and breakfast patties —are popping up everywhere in supermarkets, at fast-food restaurants, and more. Think: Impossible Foods, Lightlife, and Beyond Meat, for starters. 

Plant-based burgers especially have become super-popular in the past year as more people are looking to incorporate easy plant-based proteins and foods into their diet. These faux burgers are a way to get that same delicious “meaty” texture and flavor you want in a hamburger so you don’t feel deprived.

Since Trader Joe’s isn’t one to be left behind on trends (in fact they generally set a bunch, too — hello cauliflower gnocchi!), it makes sense that they just released their own line of plant-based burgers. They’re called “Protein Patties” and are sure to start 2020 on a healthy note and make a lot of TJ’s fans a whole lot happier.  

“Folks are increasingly going for meatless burgers for all kinds of reasons, but we like to think that one reason in particular is primarily responsible: plant-based burgers have gotten really, really good recently,” a Trader Joe’s representative said in a statement to Food & Wine. “That’s why we decided to bring in our very own Trader Joe’s Protein Patties.”

Of course, the target demographic are vegetarians, vegans, and anyone trying to cut back on met, but even meat-eaters might love the new “Protein Patties.” They might swap out meat for veggies a couple of times a week simply because these plant-based burgers taste just as satisfying as the real thing.

These patties are both vegan and kosher, and each package comes with two quarter-pound patties. Each burger is made from a blend of pea protein, sunflower oil, beets, and seasonings, so it’s easy to digest, contains wholesome and simple ingredients, and also has a whopping 18 grams of protein. 

It will look like a real beef burger too, as the beets give the patty the pink “meat” like color you’d typically find typically. (And FYI, the Impossible Burger uses soy and potato proteins, so you might go for this one instead if you can’t tolerate soy well.)

The “Protein Patties” are sold nationally for $4.49 per package, so you can find them at any TJ’s store. We know we can’t wait to try them! 

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