Nothing gives me a case of FOMO quite like a trip to Trader Joe's. I'm always very sure I'm missing something good. I wander the aisles, on the hunt for all those remixed snacks and snazzy new ingredients. I even check the area where new items are often showcased (usually an endcap in the back of the store). And yet I still usually leave with a cart full of my standard goodies.
How do people find the really good stuff?
I've got the answer now — and a cart piled like a busted-open treasure chest packed by a snack-loving pirate.
Check the "What's New" Section on the Trader Joe's Website
If you're looking to upgrade your Trader Joe's shopping, you just have to visit the What's New section on their website before you go. It's your on-trend personal shopper, always revealing all the new additions that belong on your grocery list. And it goes far beyond those shelves of New Items.
The section is updated pretty frequently (usually every day or two) and each post is a dedicated deep dive on a single product. You get the fun facts, nutritional information, and recommendations on how to use the product.
The new Party Cake! post, for example, spells out how you can customize the blank slate on top of this confetti-covered vanilla layer cake. Gluten-Free Norwegian Crispbread comes with recommended pairing ideas like Everything But the Bagel seasoning and cream cheese, or a steaming bowl of roasted red pepper and tomato soup.
This past month has featured a particularly good product haul. Strawberry Rhubarb Soda sounds like a can of fizzy pie, while Lemon Elderflower soda is a sparkling nod to the upcoming royal wedding cake. I've been particularly stoked about the 27 Layer Croissini — a mashup of a croissant and an Italian grissini (aka sesame breadstick) that is waiting to show up on a big brunch platter or be paired with a few icy, late afternoon drinks. The Crunchy Cinnamon Squares Milk Chocolate Bar is definitely coming with me to an outdoor movie. Cinnamon sugar cereal crushed into rich milk chocolate? Yes, please.
Note: The What's New section is a fun source of inspiration that can add some flair to weeknight dinners, get togethers, and lunch boxes. If you've got your heart set on a certain item, though, you may want to call ahead to make sure your store carries it (or to encourage them to add it to their aisles). Because while the products may be rolled out online, they're not always instantly ready in person.
I love this section because it's like someone did my grocery shopping sleuth work for me. I don't always have time to read through endless packages of snacks, but when I have one in mind, I can find it in a snap.
This part of the site also highlights new cosmetics (rose water spray!) and cleaning supplies, and will keep you up to date when old formulas have been improved. Check it out before you get to the store so you know what to look for, and become that person with the envy-inducing cart full of brand new treats.
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Do you have new favorites from Trader Joe's? What's new in your cart?