10 New Trader Joe’s Items That Just Hit Stores

updated May 22, 2020
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Credit: Lauren Masur

Normally I pride myself on being one of the first people at Trader Joe’s to fill up my basket with new product launches. Nothing used to thrill me more than spotting new-to-shelves items on Instagram and strolling leisurely (JK, sprinting as fast as possible) to my nearest TJ’s. The very best days were when the crew members would first learn about a new item when I brought it to the register.

However, now that grocery trips are few and far between (and more about need than want,) that’s not my reality anymore. Instead I’m back to lusting over new TJ’s items via Instagram and waiting until I can try things for fun again. Here are 10 products that hit stores since I’ve been in quarantine that I can’t wait try. These are all on my hypothetical, future shopping list.

1. Jicama Wraps, $3.99

Thinly sliced jicama (a root vegetable!) is the ultimate innovation in the taco-verse. Each wrap is just 15 calories, slightly crunchy, and mild enough in flavor to fill with whatever your heart desires. Natasha from @TraderJoesList suggests heating them on a skillet slightly to make them a little more bendy …

2. Ube Mochi Pancake & Waffle Mix, $3.99

The only thing better than pancakes and waffles is purple pancakes and waffles. This gluten-free mix is made with ube and mixed with mochi to make for a chewy, purple yam-flavored breakfast treat. If you’re a fan of their ube ice cream, try this.

3. These Sprinkles Walk into a Sandwich Cookie, $2.99

Behemoth sprinkle sandwich cookies filled with buttercream frosting are my love language. Every cookie is the equivalent of two cookies … and they’re supposed to taste and look like little birthday cakes. Happy birthday to me!

4. Tomato Ketchup with Black Summer Truffle, $2.99

When the Inside Trader Joe’s podcast teased the launch of this Ketchup with Black Summer Truffle months ago, I couldn’t stop thinking about the truffle fry possibilities. I can’t wait to get my hands on this Italian import. You’d think anything involving truffle would break the bank, but this is TJ’s we’re talking about!

5. Dill Pickle Hummus, $1.99

Stop the presses! Trader Joe’s now sells Dill Pickle Hummus. Based on my general observations, it seems like people who like pickles really, really like pickles. So if you’re a pickle-lover (like me), this flavored hummus is something you’re going to want to add to your cart.

6. Organic Watermelon Fruit Spread, $2.69

One ingenious commenter recommended stirring a teaspoon of TJ’s new watermelon fruit spread into a sparkling cocktail with bourbon and ginger beer and my jaw is still on the floor. Another suggests a dollop on top of vanilla ice cream. Say no more.

7. Synergistically Seasoned Popcorn, $1.99

But what exactly is going on here? According to the Fearless Flyer, “popped ‘mushroom’ kernels (the puffy, rounded kind) have been generously dusted with a seasoning blend that includes white vinegar powder, sea salt, natural smoke flavor, cayenne pepper, and cane sugar … It’s a combo of heat, sweet, smoke, salt and tang that creates an eating experience quite unlike any other you’ve had.”

8. Pickled Fermented Jalapeño Slices

If you ask me, this would be an ideal topping for hot dogs, burgers, and massive sub sandwiches. Unlike their sweet and spicy jalapeño jam, this one seems to be more of a vinegary, pickle-y, and all-around-funkier flavor profile. I can’t seem to find the pricing on this one (and figure Crew members have enough to do right now without having to field my phone calls). If you know it, leave it in the comments below?

9. Watermelon Overnight Face Mask, $6.99

The Trader Joe’s beauty aisle is not to be overlooked, which is why shoppers are super excited for this fruity face mask. One eagle-eyed beauty fan commented that “the ingredients prove this is a direct dupe for The Glow Recipe overnight mask.” And everyone knows I love a good TJ’s beauty dupe.

10. Cauliflower Thins, $3.99 for 4 slices

These low-carb cauliflower thins are TJ’s version of a “delicious & versatile bread substitute.” If Trader Joe’s other cauliflower-related items are any indication, this item is going to be a big hit. Ellen Kaminski, an LA resident who already got her hands on some, had this to say: “It tastes kind of like a really thin version of their cauliflower latkes. I put two slices in the toaster to warm them, put chicken salad in between, and ate like a sandwich.”

Which of these are you most excited about?