This Is the Most Popular Snack at Trader Joe’s

published Jun 29, 2018
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Choosing a favorite product at Trader Joe’s feels nearly impossible. There are so many great things that are wonderful in their own unique ways. How could I possibly choose between the freeze-dried fruit that stops my toddler from being cranky and the lavender dryer sachets that make my sheets smell like I live at Buckingham Palace? And of course there are the gluten-free Joe -Joe’s and tiny individual cans of sparkling wine, which are perfect for when you just want one glass, or want to make a Champagne-topped cocktail without opening a whole bottle (and for sneaking into movie theaters, if you are so inclined).

It seems like an impossible task, but every year Trader Joe’s runs its annual Customer Choice Awards and surveys customers to figure out which products people love the most. Trader Joe’s famous Mandarin Orange Chicken may lead the pack as the number-one most-beloved product overall. But you don’t always want a big bowl of fried chicken to crunch on, and according to The Daily Meal, the most popular snack product at Trader Joe’s is Peanut Butter Filled Pretzels.

I definitely get it. A peanut butter-filled pretzel can satisfy virtually any snack craving, and they’re the sort of thing you could put out in bowls to crunch on while watching TV. These are creamy and crunchy. They’re salty and sweet. And they’re a perfect thing to find in the cabinet when you want something to eat but are not sure what, because when do you not want a peanut butter-filled pretzel?

Has anyone considered dipping these in chocolate? Because that seems like the next stage in pretzel evolution, especially since the most beloved candy in the Customer Choice Awards is Trader Joe’s Dark Chocolate Peanut Butter Cups.

The Peanut Butter Filled Pretzels come in salted and unsalted varieties. And on top of all that, an entire pound of these crunchy little nuggets is just $1.99. I can see why they won, but they certainly had some tough competition. The runners-up in the snack category were Organic Corn Chip Dippers, Roasted Plantain Chips, Cornbread Crisps, and World’s Puffiest White Cheddar.

What’s your favorite snack at Trader Joe’s?