Your Favorite Trader Joe’s Cookie Is Getting a New Look
It’s been a groundbreaking month for sandwich cookies of all sizes. This week brought the release of Oreo’s much-awaited, sounds-like-something-made-up-in-a-school-lunchroom, massive Most Stuf cookies that have four times the stuffing of a regular Oreo (as a filling-lover, I think that sounds like the perfect Oreo, especially if I removed one of the cookies). But while Oreos are getting bigger, our friends down at Trader Joe’s seem to have stuck to their New Year’s resolutions because they’re releasing a slimmed-down version of Joe-Joe’s.
The new, lighter cookie comes in a 10.9-ounce box which costs $1.79. According to the company’s blog, of all the snacks they carry, “few have retained the iconic status and devoted following of our classic Trader Joe’s Joe-Joe’s and their myriad permutations.” Whether your jam is gluten-free, classic chocolate, vanilla, or seasonal flavors like pumpkin or candy cane, there’s always been a Joe-Joe for almost anyone, and now, there’s one for people looking for a more delicate cookie. “A lighter profile,” says the company, “means easier munching, meaning more opportunities to have a few quick bites.”
The post describes the slimmed-down version of the sandwich cookies as using the same elements as the classic, but recontextualizing them into “a thinner, lighter, easier-snacking format.” So there’s still two crunchy chocolate cookies and a sweet vanilla creme in between — just less of each of them. This version, they say, “has the texture and snap of a cracker,” making it a “more versatile dessert snack.”
Now, if you didn’t know that you needed more uses for the cookie, they’ve got an interesting idea for you: scooping up pudding like you’re dipping into nacho cheese. It is Super Bowl week, I guess?