I live in the South, where the local meteorologists give each day's forecast by just showing an illustration of Earth slamming into the side of the sun. Okay, that might be a slight exaggeration, but it's hot is what I'm saying. And this time of year, when the heat index starts flirting with triple digits, is when it's straight-up cold brew coffee time.
Yeah, I love a good cold brew anytime (sit down, Dunkin' Donuts, I wasn't talking about you), but especially during the summer months when, like, swiping to unlock my Kindle is enough to make me start sweating. That's why I'm intrigued by the idea of Trader Joe's new cold brew coffee bags, which mean that I could start steeping my own chilled-down coffee in the refrigerator overnight.
Imagine giant tea bags… only instead of tea, they’re filled with 100% #Arabica, medium roast #coffee—grown in #Tanzania at the base of Mt. #Kilimanjaro. Fill a pitcher with 7 cups of cold water, add two #traderjoes #ColdBrew Bags and let it steep 8-12 hours. You’ll get a bright, low-acid, super-smooth brew with lush notes of molasses & berries. — | Single-origin | 4 Bags | Makes 14 cups (8 fl. oz.)| #nowyoucoldbrew
"Picture giant tea bags — only instead of tea, they're filled with 100% Arabica medium-roast coffee, grown in Tanzania at the base [of] Mt. Kilimanjaro," Trader Joe's enthuses in marketing copy that pretty much guarantees you'll have the greatest song of all time in your head for the rest of the day. (And, thanks to David Paich and Jeff Porcaro, we all know that "Kilimanjaro rises like Olympus above the Serrr-en-gettti.")
Two bags of this pre-fab brew are apparently enough to make seven (eight-ounce) cups of coffee, and each resealable package of four costs $5.99, which comes out to 43 cents per cup. Oh Trader Joe's, it's going to take a lot to drag me away from you.
PSA: the new Trader Joe’s cold brew bags are amazing, a lighter and fruitier flavor than Grady’s and much cheaper. Stock up before I clear out the inventory in D.C.— Tonya Riley (@TonyaJoRiley) July 22, 2018
Yesterday j bought the new Trader Joe’s Cold Brew pouches so I could finally make cold brew at home (I spend WAY too much on it per week). I opened the bag, and it was one of the best things I’ve ever smelled. I now need a candle that smells exactly the same. Also, it’s DELISH. pic.twitter.com/zJoRwws23c— Caitlin Greenlee (@Sassy_Caitlin) July 20, 2018
TJ's promises that each cup has a smooth flavor with "subtle, complex notes of berries and molasses," but I'll be satisfied if it tastes like ... coffee, you know? But the words that really caught my eye were "cold," "cold," "fridge," and "cold," because that sounds amazing right now — even without the coffee.