No more Traitor Joe's! Less than a year after Greenpeace launched a campaign attacking Trader Joe's for selling "red list" seafood, the grocery chain has announced that it will shift all of its seafood purchases to sustainable sources by the end of 2012. In the meantime, Trader Joe's has already stopped selling Chilean Sea Bass and Orange Roughy, and Red Snapper comes off the shelves this month.
Citing the desire to meet customer concerns, Trader Joe's indicated that it plans to:
• Shift all seafood purchases to sustainable sources by December 31, 2012. This includes frozen, fresh, canned, etc.
• Work with third-party, science-based organizations to establish definitions and parameters.
• Enhance its labeling for all seafood items to include information on species' Latin names, origin and catch or production method.
• Use its purchasing power to leverage change within the seafood supply community.
Greenpeace has already updated its Traitor Joe's site to incorporate the new information and applaud the company for "seeing the light."
• A Note to Our Customers About Trader Joe's Seafood (Trader Joe's)
• Trader Joe's gets a Little Greener (Greenpeace)