Tootsie Rolls! The Secrets Behind the Sweets
Tootsie Roll Industries, the conglomerate behind childhood favorites like Charleston Chew, Junior Mints, Sugar Babies, and, of course, Tootsie Rolls, happens to hold a lot of secrets. More than just secret formulas and recipes, very little is actually known about the company. Read on for the The Wall Street Journal’s investigation on what’s behind the scenes of this 116-year-old company.
The history of the Tootsie Roll dates back to 1896 when Leo Hirshfield began making the chocolate flavored candy named after his daughter. The company began to acquire other candies like Dot gumdrops over the years, and eventually Andes Mints and Dubble Bubble.
However, while other candy brands were being bought out by Kraft Foods and Cadbury, Tootsie Roll Industries remained intact. The company is a bit of an enigma in the stock market, providing little to no information to analysts and headed by a CEO in his 90s. In fact, the company has refused interviews and denied access to the factory for decades.
What lies ahead for this company founded on nostalgic candies? Just as the famous Tootsie Pop advertisement says about how many licks it takes to reach the center: No one really knows.
Read more: Tootsie’s Secret Empire at The Wall Street Journal