“Hot Cocoa Drawers” Are the Viral TikTok Trend We All Need to Keep Cozy This Winter

published Nov 25, 2023
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hot cocoa in glass mug with candy cane crumble
Credit: Lauren Volo

The holiday season has officially arrived, and there’s no better time of the year to cozy up with some loved ones and a delicious cup of hot chocolate. Yet as one TikToker posited, given how thoroughly many of us decorate our homes for the holidays, why not extend that same effort to creating a designated space for our hot chocolate creations?

TikTok content creator Victoria (@elysian.living) recently showed off her hot cocoa drawer hack in a viral video, in which she filled an entire kitchen drawer with festive dessert supplies.

As she explained in the comments, Victoria stored most of her supplies in a plastic tea bag organizer from mDesign (which retails for $20.99 on Amazon). One bonus? This organizer has a lid, so you won’t need to worry about your hot cocoa supplies expiring or getting eaten by pets.

First, Victoria got to work filling her main organizer with hot cocoa gear, which she bought from Target’s Favorite Day line: the 14.8-ounce classic holiday sprinkles set ($5.89), peppermint crunch ($3), and milk chocolate hot drink bombs ($5), snowflake marshmallows ($4), and “mug hugger” sugar cookies ($6.99).

To finish things off, she lined the drawer with her remaining hot cocoa items, which she stored in individual organizers: Ghiradelli’s premium hot cocoa mix envelopes ($13.99 for 15 envelopes), milk chocolate gingerbread cookie squares ($5.69), and milk chocolate caramel squares ($5.69); and Favorite Day’s Belgian chocolate hot cocoa spoons ($5) and candy cane crunch pretzel rods ($6.29).

Since Victoria shared her TikTok on November 15, the video has received over 253,300 likes and 2.5 million views.

“Is this real life?” one TikToker commented. “I love it 🥰.”

“The cutest setup 🍫👏,” another commenter wrote.

Of course, if you decide to create your own personal hot cocoa drawer, feel free to fill it up with your own personal favorite sweet treats. If you’re looking for extra ideas, we here at Kitchn recommend considering cup labels, a ladle, spoons, and festive straws, as well. The sky is the limit!