You Can Shop Lizzo’s Curated Grocery List on Instacart Right Now
Wish you had a little help with your grocery cart decisions? Now you do, and it’s about damn time.
Instacart and Lizzo have teamed up to launch “The World is Your Cart,” which includes a new in-app shopping experience that launches you into the singer/songwriter’s shopping cart to shop her favorite products. Thanks to Carts, you have access to browsable, shoppable product collections curated by pop culture personalities, retailers, and creators alike.
To kick off the new service, fans can shop Lizzo’s Cart — a verified, official list of grocery items curated by Lizzo herself — via the Instacart app and stock their fridges and pantries like the “Juice” singer. Lizzo’s Cart is the first of what promises to be a fun revolving cast of characters revealing their shopping cart contents. Spoiler alert: Lizzo packs her cart with Ben & Jerry’s non-dairy Cherry Garcia frozen dessert and Perrier, among other yummy items.
To help kick off “The World is Your Cart” campaign, a new film starring Lizzo that features a remix of “The Sign” — the first track from Lizzo’s new album, “Special” — is being released, too. The 30-second film, debuting on August 28 after Lizzo’s performance during the 2022 MTV Video Music Awards (VMAs), starts in everyday life with Lizzo using the Instacart app, then progresses into fantastical scenes during which her world comes to life with each item added to her digital cart. With Carts ranging from Self Care Sunday to Late Night Noms to Date Night, Lizzo’s own exclusive shoppable Cart of her favorite vegan treats and products from the film is available now.
“A shoot where I get to sit in a bubble bath and shop all day? Sign me up Instacart!” said Lizzo about the film and her Cart. “This spot is so dynamic, and people will see me shopping and imagining what each item could lead to, from a desertscape of Takis — which are always in my cart — to a rain shower of cherries. I’m also excited to share my shoppable Cart, which includes so many of my favorite things. I hope that my Cart inspires people to get all the stuff they love or maybe even try something different!”
All new inspiration features, including Lizzo’s own Cart, are available today on the Instacart app and website.