A major part of any travel experience, along with exposure to a new culture and seeing new sights, is food. Local cuisine, and their take on global cuisines, can be an experience in itself for those traveling the globe. Now, a new report from Pinterest is shedding light on food travel trends based on the activity of users on the platform.
Pinterest's Travel Report 2017 sorted through over 3 billion travel pins from more than 175 million monthly global pinners to see the latest trends on where travel and food intersect.
The highest growth was seen in third-wave coffee shops — also known as artisanal coffee shops — which are apparently even more popular with a 283 percent year over year (YOY) growth. Coming in second is a popular Southern dish: Nashville hot chicken, which saw a 156 percent YOY growth.
Shakshuka, a saucy poached egg dish popular in the Middle East with North African roots, also saw a spike by 112 percent, which is not too surprising considering the dish is popping up on brunch menus across the country. So did Cuban food — this is likely rooted in the growth in travel to the island nation — which was up by 83 percent. These two trends are particularly notable, as it shows a growing interest in less mainstream global fare.
Aperol spritzes, a low-calorie Italian cocktail made with Prosecco and Aperol, had a 90 percent increase — Pinterest says European spritzes are the new frosé. Those are fighting words, but with summer around the corner, we're only months away from finding out what the "it" drink is.
Lastly, Borough Market in London saw a 78 percent hike. While this was a particular market based in Europe, it reflects the broader interest in street food and markets where people can score delicious foods for an affordable price.