The Strange History of Manischewitz Wine

(Image credit: Manischewitz Wines)

You probably are familiar with Manischewitz, that syrupy sweet wine. It’s not the most hip stuff, but its story is far more intriguing than you might expect. Modern Farmer has a look at the history of Manischewitz — and the story of how the biggest kosher company in the U.S. got started.

Interesting fact right off the bat: the rabbi who started Manischewitz Wines was actually named Dov Behr Abramson (he bought the passport of a dead man to emigrate). Also? He was the inventor of the square matzoh. Read on for more on why the wine is so sweet, and the Manischewitz-Mad Men connection.

Read more: Manischewitz: The Great Story of a Not-So-Great Wine by Meaghan Agnew at Modern Farmer