The Power of Whole Foods over Food Startups

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(Image credit: Whole Foods Market)

While Whole Foods can take a fledgling food company and propel it to success, some companies have confessed it sometimes comes at a price.

Whole Foods can demand changes in name or ingredients, or ask for exclusive selling rights to products.

Some changes are easy to accommodate, while others can cost the producers hefty amounts of money. Still, most startup suppliers feel like they win the lottery when Whole Foods decides to carry their goods — the power of the nationwide grocery chain is undeniable.

Read more: Whole Foods Calls the Shots for Startups from The Wall Street Journal

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