The Latest Company to go Gluten-Free? Coors
The gluten-free shelf at your grocery store (or liquor store) just got a little bit more crowded. Coors announced that they will be introducing a gluten-free brew to market next month.
To make a celiac-friendly brew, Coors will replace the traditional barley with a blend of malted brown rice, brown rice, and pea protein.
The new brew will be called Coors Peak Copper Lager, which sounds like it might be a step up from the ever-popular (on college campuses) Coors Light. It will be available first in Portland and Seattle. Gluten-free beer lovers of the Pacific Northwest, please try it and report back.
→ Read more: Gluten-Free Bros Can Now Do Keg Stands of the World’s Frattiest Beer from Eater