The Fast Food Battle of the Chicken Nuggets
With more fast-casual restaurant chains like Chipotle flooding the market, traditional fast food outlets like McDonald’s and Burger King are trying to lure their price-sensitive customers back.
The answer? Cheap chicken nuggets!
Since the price of beef has gone up drastically, fast food chains have turned to slashing prices on cheaper-to-produce chicken nuggets, with prices as low as $.15 a nugget.
Besides nuggets, chains are also looking to discount other items in the fast food price wars, so if you’re in the market for nuggets and burgers, keep an eye on those bargains.
→ Read more: Playing Chicken in the Burger Wars from Business Week