The British Are Here: Fresh & Easy Opens
We’re wondering what Kitchen readers think. Anyone out West with an opinion about these stores? Post a comment here or email chris AT apartmenttherapy DOT com if you’d like to write a guest post about the new chain.
Retail analyst Nicholas White says Fresh & Easy has “combined low price, quality ingredients, easy to prepare, healthy food, into one offer that will appeal to time starved consumers. If true it means they will have jumped years ahead of their US competitors.” He found that Fresh & Easy is a restaurant-like grocery store. We’re seeing the trend of melding restaurants and markets here in New York City too.