BuzzFeed and Walmart’s New Collaboration Will Change the Way You Shop
I’ve gone down many a Facebook video rabbit hole, and many of them have to do with recipes. In the last couple years, BuzzFeed’s Tasty has changed how we perceive food online. You’ve seen the videos — the overhead shots of people dumping ingredients into a bowl, mixing things up, putting them in the oven or on the stove, and then there’s that seductive up-close end shot of something cutting into the dish. When you have 20 seconds to spare, this is a delicious way to spend your time.
While these videos are normally seen as entertainment and not something you’d actually follow (like, who makes these recipes?), BuzzFeed wants to change that. That’s why their new partnership with Walmart makes so much sense.
Want to make something you saw on a Tasty video but don’t have the right tools? This new collaboration with Walmart will make it easier for you. Staring last week, if you’re watching a Tasty recipe on their app, there will now be direct links to buy tools in the videos on Walmart.com or Jet.com. They’re currently working on the same buying philosophy for ingredient ordering as well. Check out the video below to see how it works!
This sounds perfect for those who are just starting out or might not own too many pieces of cookware. It also sounds ideal for recipes that call for using funny utensils that might not be as common for some — like kitchen spiders (the kind with the handle, not the eight-legged kind).
This will help us all remember everything needed while we’re standing in the grocery store. There’s nothing worse than getting all the way home and being in the middle of a recipe and finding out you need something that could have been picked up beforehand. Sigh.
Although many of you are rolling your eyes and saying, “But why would I do that when I can just click over to Amazon and use my Prime Membership and order things that way?” Well, folks, we officially live in a world where two clicks take too much time. As of this moment, we’re just two-click girls living in a one-click world … oooh two-click giiiiiirls. Come on — it’s only fun if you sing with me.
If you want more details, head on over to Walmart.com to read up!