Target's New Line Is an Anthropologie-Lover's Dream — And Budget-Friendly!

Target's New Line Is an Anthropologie-Lover's Dream — And Budget-Friendly!

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Lisa Freedman
Mar 29, 2018
(Image credit: Lisa Freedman)

The folks at Target have been pretty busy lately. In 2017, the store reintroduced Threshold (one of our favorite brands of all time!), launched an approachable modern line called Project 62, and teamed up with Chip and Joanna Gaines to give us fun farmhouse-y finds through Hearth & Hand with Magnolia. And now, just a few months into 2018, they're launching Opalhouse.

What exactly is Opalhouse? Keep reading to get a preview of the new line and find why it's going to make you want to redecorate your kitchen.

"The new brand was created based on Target's deep understanding of its guests and the aesthetics they are searching for to style their homes, coupled with inspiration from the Target design team's travels abroad," a press release explains.

From what we saw, it looks very Anthropologie-like, but the prices looked more like what you'd expect from Target.

Opalhouse, which will be available in Target stores and on Target.com beginning April 8, features more than 1,300 eclectic pieces including bedding, bath, décor, tabletop, and furniture. Prices will range from $1.99 (for cute melamine bowls) to $549.99 for a chic chaise lounge chair, with most items costing less than $30.

Take a look at some of the collection below.

(Image credit: Lisa Freedman)

Those $1.99 bowls we mentioned! They're melamine and just the cutest things ever.

(Image credit: Lisa Freedman)

Target has sold temporary wallpaper before, but this is the first time the retailer has ever designed its own. We can see all three of the ones shown above working as a backsplash in a rental kitchen. They'll retail for around $30 per tube.

(Image credit: Lisa Freedman)

Opalhouse will also feature rugs in more sizes than ever before. And that's a good thing, now that we're all convinced that rugs belong in the kitchen.

(Image credit: Lisa Freedman)

Tea towels will also be sold separately (rather than in Target's usual predetermined sets), so that shoppers can mix and match their favorites for just $2.99 each.

(Image credit: Lisa Freedman)

And if you want to redo your patio, Opalhouse can help with that, too.

Opalhouse will be available in all Target stores and on Target.com beginning April 8.

What do you think?

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