The $10 Grocery Item I Pick Up During Every Single Target Run

updated Oct 28, 2020
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Credit: Sarah Crowley/Apartment Therapy

I remember the first time I took a sip of kombucha. Enamored of the pretty label, I grabbed a fancy-looking glass bottle from the novelty beverage fridge at the grocery store, took a huge swig, and immediately gagged. I’m not sure what I was expecting, but it wasn’t the sour-and-sparkly sea-water taste of a green kombucha.

Turns out kombucha is an acquired taste, and I came around quickly once I realized what flavors I liked (not the green ones). It’s been more than a decade since my first sip, but only recently did I find the most cost-effective, delicious, perfectly portioned fermented tea out there (and, if you have a Target nearby, you can find it too): a four-pack of Brew Dr. cans. Now I buy them every time I run to Target. 

Credit: Ashley Abramson

Here’s what I like most about kombucha in general: It’s an easy and fun replacement for all sorts of beverages. If I want an afternoon pick-me-up without the caffeine or sugar content of a soda or light-and-sweet coffee, or if I want to sip on something fancy at night but don’t feel like wine or beer, I just grab kombucha. (Usually, because I am extremely extra, I pour it in a wine glass.) Drinking kombucha somehow satisfies my novelty impulse, and these 12-ounce portions just make more sense.

As a habitual kombucha drinker, finding the ideal portion has been an issue for me. From a cost perspective, it doesn’t make sense for me to buy the normal-sized glass bottles every day, as they run around $4 a pop. GT’s kombucha does sell a larger bottle with multiple servings, but it usually gets flat quickly because it takes me a few days to get through. That’s why these perfectly rationed 12-ounce servings are ideal: You just pop open the can, drink, and you’re done — no flat kombucha hanging out in your fridge, and no pricey glass bottles draining your bank account. 

Outside of the can’s convenience and price, the best part about Brew Dr. is the taste. (Clearly important!) The “Love” flavor is a bit sweet and floral, without being too sour or overwhelming, and I like it a lot better than more expensive alternatives. There’s also a “Clear Mind” flavor that tastes a little more herbal. Most Targets I’ve been to sell individual bottles of both flavors, if you want to do a test run before making a four-pack commitment.

Do you have any groceries that you always get when you’re at Target?