Target Just Dropped a New Kitchen Brand and We Need One of Everything, Please

published Sep 20, 2023
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Target retail store located in the Hamilton Crossings shopping center in Lower Macungie Township, Pennsylvania on September 11, 2016
Credit: Sean Wandzilak/Shutterstock

On our day off, the last thing we want to do is run errands. Unless, of course, errands mean going to Target and wandering around for two hours while sipping on our favorite Starbucks drink of choice. Walking into a Target is like a refresher for the soul — everything is big, bright, and calling our name. Let’s be honest — we might think we’re going there to tick things off our grocery lists, or stock up on household items — but really, we’re just going in to find the newest goodie that’s going to make everything better. 

Target just gets us. Their Good & Gather grocery line is simple and perfect for stocking a pantry and fridge. Their home decor is always adorable and cozy, and you know we can’t get enough. That’s why we’re so excited for Target’s new kitchen brand coming out later this month.

Credit: Target

What Is Target’s New Kitchen Brand?

Dubbed Figmint, Target’s new kitchen brand has everything you’ll ever need for a simple, affordable kitchen. If you were looking to revamp your space or just add to your already stellar set-up, Figmint has you covered. With over 250 pieces of cookware, tools, storage containers, silverware, cutlery and more, there’s absolutely something for everyone. And yes, we really mean everyone.

This kitchen brand isn’t just your run-of-the-mill collection. Target took the time to work with occupational therapists so they could create packaging that’s as accessible for customers as possible. This will make it easier to carry in the store, as well as to open as soon they get home. Just another reason to love shopping at Target.

Credit: Target

When Is Figmint Going to Be Available?

Figmint is currently set to release in all Target stores on September 24. Can I be honest? That seems much too far away considering how excited I am. There’s nothing I love more than taking a trip to Target for myself (and my kitchen, of course).

The best part about this collection is how affordable it is. Prices start as low as $3 with half the products being under $10. Target knows how to keep quality products cheap, and we love them for that. You know I’ll be stocking up on Figmint for my kitchen — hope to see you in the aisles!