Somehow, Target Just Got Even Better: They Now Offer Alcohol Delivery and Pickup

updated May 21, 2021
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Credit: Courtesy of Target

One of the big developments for grocery stores during the pandemic has been the wide variety of delivery and curbside pickup options. But until recently, alcohol hasn’t always been available in quite as convenient a manner. Many stores didn’t bother with the logistics or permitting to get alcohol included in those programs, letting the specialized alcohol delivery services handle that instead. But as grocery delivery and pickup becomes industry standard, that is changing — and Target just added booze options to its services.

Alcohol sales are needlessly complicated and endlessly restricted, all on a state-by-state basis. And that doesn’t even get into the places where dry counties still exist. All of which is to say, it’s understandable why a large national company might not jump directly into alcohol sales until the pandemic lasted long enough to prove that grocery delivery is here for the foreseeable future.

The store announced this week that it will now offer “adult beverage items,” which includes beer, wine, hard seltzers, liquor, and more, through the existing order pickup/drive up services at 1,200 stores in 29 states and through same-day delivery by Shipt at more than 600 stores by June. Adult beverages are big sellers, the company said, and the pickup and delivery services have been successful. By putting the two together, they score an easy win. The company fulfills the pickup and drive-up orders through its proprietary app, which is free, and Shipt fulfills all the delivery orders. 

Of course, all local laws apply so that means you still won’t be able to buy spirits on Sundays in some places and yes, you will need to show ID to get your drinks — they’re trying to make it easier for adults to buy adult beverages, not for three raccoons in a trench coat to get wasted.