I Tried Target’s New $13 Rosé and Here’s What I Thought

Having just moved from New York City to the Charlotte, North Carolina, it’s still boggling my mind that the trees are already flowering and the birds are chirping. Spring actually is on the horizon! We’ve been gifted with a handful of balmy days already and, to me, that means none other than the arrival of rosé weather.

A recent craving came perfectly timed with my discovery of a quirky bottle called Yes Way Rosé. (It officially launches today at Target for $12.99!) At first glance, it had the potential to be my new go-to rosé all through the spring and summer months. I obviously had to try it to be sure (for the sake of research, of course) — here’s what I thought.

This bottle of rosé immediately won me over. Sure, it’s completely Instagram-worthy and a dinner-party conversation-starter given the fun name, but that alone didn’t sell me on it, as I usually try not to judge a wine too much on its label. The truth: What’s inside the bottle is great. This rosé has the prettiest pale pink color that’s sure to give you all those warm-weather vibes you crave. Its aroma is floral and fruity, and it tastes like juicy strawberries that have been hit with just a bit of tart green apple. It’s got plenty of acidity and good minerality, too, so it can pair well with salads and fish but also can easily be sipped all on its on, preferably on a porch.

Since spring is really just on the horizon — even though it may still feel very far away depending on where you live — having a couple of bottles of this rosé on hand to celebrate when it arrives is a very good idea.

Find It: Yes Way, Rosé, $13 at Target