I’m the Grocery Editor at Kitchn and This $10 Frozen Pizza Is the Best New Thing I Tried All Week

Frozen pizza, while always popular, became even more so over the last two years, with U.S. sales breaking $6 billion in 2021. This is especially impressive when you consider the reports of shortages and lagging issues with the supply chain. America loves frozen pizza. I, too, am enamored of frozen pizza. So during a recent Target trip, I passed by the freezer section, you know, just to see if there were any new or new-to-me pies for me to try.

I counted 21 standing freezer cases dedicated just to pizza (that’s a lot of pies on ice!), including a mix of brands I’ve been eating since high school (hi, DiGiorno!) and a few more recent newcomers. What caught my eye? A Neapolitan brand that sounded oddly familiar. Turns out, I had been emailing with the company (a work perk!) and I got to try two pies. These pies tasted so fresh, it was like they’d just come out of the oven … the first time. 

Talia di Napoli pizza is handmade in Naples with all natural, locally sourced Italian ingredients. The mozzarella on the Margherita Pizza, for example, is delivered to the company’s kitchens daily from dairy farms located in the Campania region, according to the packaging. Once the pies are cooked in the wood-fired oven (using sustainably sourced beech wood), the unique freezing process — the company uses liquid nitrogen, instead of water, to put its pizzas “to sleep” — helps maintain the quality of the ingredients. 

Buy: Talia di Napoli Margherita Pizza 6-pack, $96.00

I tried two pizzas: Margherita (red pomodoro sauce, mozzarella, basil) and Tartufina (mozzarella, grated black truffle, porcini). In both cases, no bite was left behind. The crust comes out firm enough to support its toppings, while the more doughy edges have a delightfully pillowy texture. You can also heat the pizzas for longer if you want a crispier crust; I opted to take mine out at the 10-minute mark. And the toppings are first-rate, although I could have gone for a few more mushrooms on the Tartufina. What stood out to me most was the freshness of the basil; it tasted as if I’d placed it there myself before popping the pie in the oven. 

After receiving a texted photo, my father wanted to know who makes it and where he could get one. Also, would it cost him less than $15. The answer to the latter two is … it depends. Talia di Napoli makes seven different pizzas, which are typically sold in bundles of eight and cost between around $12 to $17 per pizza. You can try a sampler of two pies for roughly $23 per pie. Fresh Direct ($12) carries a limited supply, which you can order individually. Luckily, the Margherita, my favorite of the two, is available through all three options.

What new groceries have you tried this week? Tell us about it in the comments.