Taco Bell Is Opening a Resort in Palm Springs This Summer

updated May 17, 2019
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Credit: Courtesy of Taco Bell

For most people, if they want their vacation to involve unlimited tacos, they’ll head to Mexico and crawl the street food stands or post up at the buffet of their all-inclusive resort. But now there’s another option for taco lovers, particularly those enamored with the fast-food style: Taco Bell is opening a resort this summer in Palm Springs.

Starting in August, Taco Bell is taking over an existing resort, reports People, and turning it into a branded experience for fans. That means Fire Sauce pool floaties, Taco Bell robes, and even a salon doing nail art and hair styles to fit the theme.

“Get ready for ‘Bell’hops and Baja Blasts,” the company warns. “Because the Taco Bell Hotel is coming and will give fans an unexpected and unforgettable trip of a lifetime.” The resort, called “The Bell,” promises to deliver “beloved iconic flavors and introduce new menu surprises only available at the hotel.” What that actually means in practice — and who will get to experience it — still hasn’t been completely released.

Credit: Courtesy of Taco Bell

While not everyone’s idea of the best way to spend their summer is afloat on a hot sauce packet, for the most ardent stans of Taco Bell, this might seem like more than just a publicity stunt, and the idea of staying in a hotel with a gift shop stocked with Taco-Bell themed merch is an absolute dream (though you can already buy the pool floaties and other South of the Border stuff on their website). For the rest of this, it seems as good an excuse as any to scroll through Instagram and marvel at the lengths influencers will go to for that perfect shot of themselves fully immersed in the “tacoasis.”

But if you’re one the super-fans who can’t wait to wrap herself up in a branded bathrobe like the chalupa that you are, reservations open in June.