Giant British grocer Tesco
is preparing to launch a new chain of stores in California, Arizona, and Nevada this fall. Terry Leahy, Tesco's CEO, said in yesterday's Wall Street Journal
that his goal is to "research and design the perfect store for the American consumer in the 21st century."
The result of that research? In the US, Tesco will build "smaller stores with fresher food" called Fresh & Easy Neighborhood Markets. Tesco's new stores will be different from Wal-Mart's Neighboorhood Markets, more focused on convenience and environmental responsibility. The stores will "have about a tenth of the range of a full size supermarket."
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