Would you be surprised to learn that the city with the greatest number of Starbucks locations is actually Seoul, South Korea? We were!
Traditionally a tea-drinking culture, Koreans have embraced coffee rapidly in the past few years.
They are now drinking more coffee than ever before, and they are drinking good coffee, too. Imports of whole bean coffees are up, while instant coffee has decreased.
Now how long will it take before Stumptown, Blue Bottle, and Four Barrel get in on the action?
→ Read more: Koreans’ Love of Good Coffee is Getting Even More Intense from Quartz