Greenpeace’s Supermarket Seafood Scorecard Plus Good News from Target

(Image credit: Apartment Therapy)

Where do you buy your seafood? According to a Greenpeace report, consumers buy half their seafood at supermarkets. The organization has ranked 20 major grocery stores based on the sustainability of their seafood sourcing and selling, and commends retailers like Wegmans, Ahold, Whole Foods, and Target for increasing their “green” seafood practices. Target, which is currently number four on the list, continues to march forward and just yesterday announced that it will stop selling farm-raised salmon.

Last updated in June 2009, the Greenpeace scorecard considers factors such a company’s sustainable seafood policy, sustainability initiatives, labeling and transparency, and sales of “red list” seafood, which have a high risk of being sourced from unsustainable fisheries. It also indicates whether stores have improved between June 2008, December 2008, and June 2009.

In its accompanying report, Greenpeace commended Target for “making significant strides toward improving its seafood sustainability as part of its overall mission to be a good corporate steward of the environment.” This mission seemed evident in Target’s announcement Tuesday that it has eliminated all farmed salmon from its fresh, frozen, and smoked seafood offerings. Target brands Archer Farms and Market Pantry will only include wild-caught Alaskan salmon, which is considered a “Best Choice” by the Monterey Bay Aquarium and certified as sustainable to the standard of the Marine Stewardship Council.

What do you think? Do these or any other factors affect your seafood shopping?

• Get the Greenpeace scorecard and report: Carting Away the Oceans

(Image: Greenpeace)